Tag: ai-agents
All the articles with the tag "ai-agents".
- ai-agents
AI Agents Are Making Buying Decisions Now: Here's How to Get Your Product Picked
GPT favors the first product slot. Claude picks the middle. AI agents are now making purchase decisions autonomously, and marketers have no idea how to optimize for them. Here's what we know.
- trends
Salesforce Cut 1,000 Jobs — Including Its Own AI Team. Here's What Marketers Should Take Away.
Salesforce laid off nearly 1,000 employees in February 2026 — hitting marketing, data, and even its Agentforce AI team. What this signals for marketing professionals navigating the AI transition.
- trends
Claude Cowork Just Crashed Software Stocks — Here's What Marketers Should Learn
Anthropic's Claude Cowork plugins wiped billions from enterprise software stocks this week. What this means for marketing teams, martech stacks, and the future of work.
- strategy
AI Is Hollowing Out the Middle of Marketing Teams — Here's Who Survives
AI isn't coming for entry-level marketers or CMOs. It's erasing the middle — strategists, planners, analysts. Here's what the new marketing org looks like and how to stay relevant.
- strategy
Agentic AI for Marketing: What It Is and Why It Changes Everything in 2026
Agentic AI is the biggest shift in marketing since programmatic ads. Here's what it means, how it works, and how to use AI agents for campaigns, content, and customer journeys.