Tag: strategy
All the articles with the tag "strategy".
- market-research
3 Ways to Use AI for Better Market Research and Competitor Analysis
Market research takes weeks. AI can do it in hours. Here's how to use AI for competitive analysis that actually informs strategy.
- ai-marketing
Why Every Agency Needs an 'AI Chief of Staff' in 2026
The agencies winning in 2026 aren't using more AI tools. They're organizing around AI as a function. Here's what that means.
- ai-agents
AI Agents Are Making Buying Decisions Now: Here's How to Get Your Product Picked
GPT favors the first product slot. Claude picks the middle. AI agents are now making purchase decisions autonomously, and marketers have no idea how to optimize for them. Here's what we know.
- seo
GEO Is the New SEO: Your Practical Guide to Generative Engine Optimization in 2026
Google Search is no longer the only game in town. AI models are answering questions, recommending products, and citing sources — and most brands have no strategy for showing up. Here's how to change that.
- ai-marketing
10 AI Marketing Trends You Can't Ignore in Late 2026
From agentic workflows to AI avatars in customer service, here are the AI marketing shifts that matter most in Q4 2026.
- competitive-analysis
How to Use AI for Competitive Analysis: Tools and Tactics for 2026
AI has made competitive analysis faster and more accurate than ever. Here's how to use the right tools to track competitors, spot gaps, and move first.
- trends
Salesforce Cut 1,000 Jobs — Including Its Own AI Team. Here's What Marketers Should Take Away.
Salesforce laid off nearly 1,000 employees in February 2026 — hitting marketing, data, and even its Agentforce AI team. What this signals for marketing professionals navigating the AI transition.
- strategy
AI Purgatory: Why Most Marketing Teams Are Stuck Between Old and New
Most marketing teams have adopted AI tools but aren't seeing real results. They're stuck in "AI Purgatory" — using new tech with old workflows. Here's what's happening and how to break through.